A term typically used in marketing has now emerged as a significant career development trend – brand. Your personal brand is a representation of your professional and, subsequently, career brand, and the web provides the best path to create and cultivate such a brand.
In a previous post, we discussed the importance of your online image – what’s out there about you in cyberspace. This introductory post on the concept of career branding follows up on the this importance of protecting your online image.
Career branding is vital in the career planning realm because just as the numbers of those using social networking sites like Facebook, Twitter, and Linkedin continue to grow, there’s also a growing number of employers using these same sites to look up employees and prospective employees. Speaking of the growing number of users, did you know that:
- LinkedIn has over 60 million members in over 200 countries and territories around the world?
- Facebook is the world’s largest social network, with over 400 million users?
- Twitter now comes in French, German, Italian, Japanese, and Spanish?
The bottom line is that career branding is here to stay. It’s becoming a critical link in one’s career profile. Meanwhile, personal branding opportunities are out there. It’s up to you to determine what the information that you put out online says about you.
Actions Steps
- Check out the following websites and articles to learn more about the concept of a personal brand:
- Also, conduct further research and decide which online branding websites you want to refer to. Perhaps bookmark 1-2 that you feel most comfortable with and decide how you would like to brand yourself
- Lastly, please comment below on whether you’ve already known about the personal, career branding concept.
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