Career Planning and Your Personal Brand: What is Personal Branding?

Personal BrandingThe phrase “personal branding” has become quite popular as of late. It’s primarily associated with the concept of marketing yourself effectively, particularly in these times when practically everyone seems to be using social media, including social networking sites like Facebook (very popular) and MySpace (used to be very popular).

Picture a celebrity who stays connected to their fans through any one of the following social media examples:

  • sharing updates on their own website
  • posting regular updates on their Facebook or MySpace page
  • sending regular tweets using Twitter
  • posting up video clips on YouTube
  • making regular posts on their own blog

It’s so great when we get to see more of the actual person behind their “famous” persona. I’m one of those people who likes a celebrity even more if I get a sense that in “real” life, that the person is intelligent, well spoken, down-to-earth, and just has an overall nice vibe.

All that said, picture also how a less famous person can utilize social media to create and establish their own personal brand. Can you see the reasons why someone might want to use social media to create their own personal brand? Someone like you?

One of the main reasons for you to be aware of this personal branding concept is because of its likely impact on your career planning endeavors, especially since:

  • A growing number of companies and organizations actually use social networking websites, like and, to look up information on prospective and current employees. In some career fields, like marketing and advertising, many companies expect that applicants not only be knowledgeable about social media but also have a strong, positive online presence (e.g., personal brand).
  • The number of overall users of social media keep going up and up, making websites like Facebook and LinkedIn seemingly permanent fixtures, at least into the foreseeable future.
  • There are a growing number of examples of “ordinary” people like you and me successfully getting jobs through the use of social media.

Speaking of social media, let’s utilize it (YouTube in this case) to watch a video clip on “social media” itself. The video clip helps to dispel the notion that social media is a fad or that social media is not as big or significant as some claim. The following video clip will also wrap up this particular post, so after watching the clip, please go on to the next post.


1 comment for “Career Planning and Your Personal Brand: What is Personal Branding?

  1. Ali
    June 10, 2011 at 12:19 pm

    When it comes to personal branding, youtube got to be the best IMHO.

    One social media that I often check out before buying something – that would be youtube. Yes, there are so many product reviews available on youtube… it’s mind boggling! Since I am visual person, I tend to enjoy watching vids instead of reading lengthy articles!

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