Creative Director, Television Broadcasting Company: Informational Interview Report

[Thanks to Debbie for sharing this informational interview report on being a creative director for a television broadcasting company.]


The person that I interviewed for this information interview report is my father. He is a creative director of a television broadcasting company. Although his career is totally unrelated to my major, psychology, I’ve always wanted to know more about his career, as I think his career is very interesting and mysterious. Yet, ever since I was little, my father seldom talked about his job. When I asked him if I could interview him about his job this time, surprisingly, he said yes immediately.

As this is my first time interviewing another person about their career, I have used the list of sample informational interview questions. Below is the interview:

1. What is your job title and what is the name of the company/organization?
My job title is Creative Director, and my company name is [a television broadcasting company].

2. What are your responsibilities?
I have a lot of responsibilities. They are administrative works, like directing writers and creative teams, giving directions, thinking about the program formats, doing presentations, and having meetings with the sponsors about the sales sponsor programs, and many other things.

3. How long have you been doing this job?
I have been doing this job for about 30 years.

4. Briefly, can you let me know how you got to where you are today?
I first started at a different TV company, and then I was recruited from the TV company that I’m now working for. I started working as a research writer. Then I got promoted to senior researcher. After that, I got promoted to script supervisor. Then, I got promoted to creative director, which is what I am right now. I can be what I am today for I am very hard-working, and I have a passion for my job. What is more, I know how to assign people jobs that are commensurate with their abilities.

5. What is a typical day like?
In a typical day, I’ll have lots of meetings, like meetings with sales and sponsors. I’ll also watch television, for I can know what is going on out there. Moreover, I’ll check the progress of different programs.

6. What skills are required for your job?
The skills that are required for my job are personal connections, to keep in step with the world, good creativity, good sense of humor, and excellent Chinese writing skills.

7. What activities do you enjoy doing the most? What are 3 things that you enjoy most about working at your company/organization?
The activity that I enjoy doing the most is to train the writers and the supervisor, as I like to see them grow. The three things that I enjoy most about working at my company are firstly, like I said before, to see the supervisors and writers that I trained grow. Secondly, to know the programs that I produced are being popular. Lastly, to know the programs that I produced received awards. Many of my programs have won a lot of different awards, like the New York Festivals awards.

8. What is the greatest challenge of this job? What are the 3 most challenging aspects of working at your company/organization?
One of the greatest challenges of this job I recall is that many years ago, I was in charge of producing the Hong Kong Film Awards ceremony. In the ceremony, Chow Yun Fat (a famous movie star) was one of the presenters. He arrived 30 minutes before the show, and he found that he forgot to bring the speech notes. Unfortunately, the staff who was responsible for the speech part was nowhere to be found at that time. Therefore, I decided to write it myself. I found the recipient and interviewed him immediately. At last, I managed to give Chow the speech note right before he went to the stage.

The first most challenging thing is to produce some big show like a beauty contest (Miss Hong Kong) and the Transfer of Sovereignty of Hong Kong ceremony. The second most challenging thing is to solve problems if there is an argument in a team. The third most challenge thing is to conceive of a new program format.

9. What skills are the most important for you to learn to be successful in this career?
The most important skills are that I have to know what is going on in this world. I have to know the trends of society. Moreover, I have to know if there are any development for other TV stations. Therefore, I have to pay attention to all the new things and talk more with the young people to keep track of the new trendy things.

10. What professional organization would you recommend that I check out to learn more about this career?
There is no professional organization that is about my career in Hong Kong.

11. What is the typical salary range?
The typical salary range is from about HKD 50000 to HKD 70000 per month, which is from about USD 6410 to USD 8974 per month.

12. If I wanted to start in this career area, how would you recommend that I go about it?
If you wanted to start in this career area, you have to first be interested in TV programs. Second, you have to like to express yourself. Lastly, you have to be willing to accept others’ comments and decisions, as others may ban your ideas.

13. If you had a chance to do it all over again, what would you have done differently?
If I had a chance to do it all over again, I would do the same thing, as I love my job.


As I said before, my father seldom talked to me about his job. This is the first time that we talked about his job that seriously. Moreover, since my major is psychology, there is no relation to his job. Therefore, except his job title and the name of his company, almost everything was new to me. The job responsibilities, what a typical day is like, etc. were all new to me. Before the interview, I never know what my father was doing at work. Now I know.

I thought that most of the information was very interesting. For instance, conceiving of a new program format is very interesting. Moreover, watching TV is definitely the other interesting thing in his job. Before the interview, I could hardly imagine that one’s job responsibility is to watch TV. Although I understand why he does this, I still think that it’s very interesting.

After the interview, the information has helped me to create a positive impression regarding the career, as I think this career is very interesting and challenging. This job pays well, and I am sure I would learn a lot from this career.

The information interview helped me to clarify my next steps in pursuing a career path. After the interview with my father, I found that I like this job quite a lot. However, when I think about the needed skills for this career, I think that I would not be suitable for it, as my Chinese writing skill is not very good, and I don’t really have good creativity. Moreover, after the interview, I still think that careers related to psychology or children suit me better.

This interview was a very precious experience for me and very helpful. I learned more about a different career through this interview to see if I am suitable for that career. In the past, I only focused on careers that related to psychology or children. For the first time, I can see more outside the box, which is a very good thing for me.

Thank You Note

Dear Dad,

Thank you very much for letting me interview you about your job. This is the first time that I heard such a lot of things about your job. I think your job is very interesting and challenging. Thank you for letting me know that a career that is not related to psychology or children can also be that interesting.

Again, thank you very much!!



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