Category: Personal Branding

What is Your Career Brand?

As we’ve previously talked about the importance of protecting your online image and the follow-up concept of career branding, this post focuses on the direct connection between the two. It’s now time to ask, “What is your career brand?” With…

Understanding the Concept of Career Branding

A term typically used in marketing has now emerged as a significant career development trend – brand. Your personal brand is a representation of your professional and, subsequently, career brand, and the web provides the best path to create and…

Buzzing Your Career Brand

Google launched a social networking service called “Buzz” last week on Feb. 9 for all gmail users. Within days, users had already made millions of posts and comments. Not surprisingly, it’s become quite the hot topic among both the social…

Protect Your Online Image

Do you use Facebook? Put up videos on YouTube? Belong to Linkedin? Participate in other websites where you post personal thoughts, pics, or videos? Have you just ever tried googling yourself? Though the results and implications of putting your information…