Personal Branding

Spring 2010: New Trends in Teaching a Career Planning Course

April 20, 2010
By Andy
Spring 2010: New Trends in Teaching a Career Planning Course

// I’m scheduled to deliver a presentation for my college counseling colleagues at work tomorrow, and I cannot wait. I’ll be discussing the career exploration classes that I get to teach every quarter. Since many of my colleagues refer students to these classes, I wanted to share with them in a little more detail...

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Creating a Personal Branding Lesson Plan for a Career Exploration Class

April 2, 2010
By Andy
Creating a Personal Branding Lesson Plan for a Career Exploration Class

// A new academic quarter starts up next week and I plan to introduce a personal branding unit during week 3 or week 4 of my two career exploration classes. I’ve learned so much about personal branding in recent months, and I’m very eager to incorporate its core principles and strategies into a lesson...

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Earlier the Better: Planning Ahead for Job Search Success

March 30, 2010
By Andy
Earlier the Better: Planning Ahead for Job Search Success

// If you’re in college and looking for a job or internship, hopefully you’re fully prepared for the job or internship search by having already learned as much as you can about not only the basic, but also the more advanced, job search strategies. I shared in a previous post that the best time...

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What is Your Career Brand?

February 23, 2010
By Andy
What is Your Career Brand?

// As we’ve previously talked about the importance of protecting your online image and the follow-up concept of career branding, this post focuses on the direct connection between the two. It’s now time to ask, “What is your career brand?” With the number of Twitter and Facebook users just going up and up, it...

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Understanding the Concept of Career Branding

February 16, 2010
By Andy
Understanding the Concept of Career Branding

// A term typically used in marketing has now emerged as a significant career development trend – brand. Your personal brand is a representation of your professional and, subsequently, career brand, and the web provides the best path to create and cultivate such a brand. In a previous post, we discussed the importance of...

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Buzzing Your Career Brand

February 15, 2010
By Andy
Buzzing Your Career Brand

// Google launched a social networking service called “Buzz” last week on Feb. 9 for all gmail users. Within days, users had already made millions of posts and comments. Not surprisingly, it’s become quite the hot topic among both the social media and mainstream media camps as the headlines seem to focus on how...

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Protect Your Online Image

February 9, 2010
By Andy
Protect Your Online Image

// Do you use Facebook? Put up videos on YouTube? Belong to Linkedin? Participate in other websites where you post personal thoughts, pics, or videos? Have you just ever tried googling yourself? Though the results and implications of putting your information out there in cyberspace mainly depends on what you put out there and...

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