Introducing the Concept of Career Branding

A term typically used in the marketing field has now emerged as a significant career development trend – brand.

Your personal brand – or career brand – is a representation of your individual and professional brand, and the web provides the best path to create and cultivate such a brand.

In a previous post, we discussed the concept of your online image – about knowing what’s out there about you in cyberspace and considering how to best protect your online reputation.

This post follows up on the importance of your online image and introduces the importance of the career branding concept.

Career branding is vital in the career planning realm not just because of the increasing numbers of people using social networking sites – like Facebook, Twitter and LinkedIn – but because there’s also a growing number of employers, in particular, using these same sites to look up employees and prospective employees. Speaking of the growing number of users, did you know the following?

LinkedIn has over 60 million members in over 200 countries and territories around the world.
Facebook is the world’s largest social network, with over 400 million users.
Twitter now comes in French, German, Italian, Japanese and Spanish.

The career branding concept has arrived and is here to stay as it becomes an increasingly critical link in one’s career profile and career-related endeavors.

Actions Steps

Consider learning more about personal branding and the opportunities to help steer your own personal brand by checking out the following websites and articles:

Consider conducting further exploration and research into the career branding concept and write down what steps you might consider taking regarding creating or enhancing your own personal brand.

Career Action Now

Purposeful career planning blog